The e-cigarette maker announced last week it has ceased selling its “fun flavors”—at least until the Food and Drug Administration (FDA) assesses their safety.
Indeed the company’s official website only shows classic tobacco, mint and menthol pods available for sale at the moment.
Juul officially stop selling flavored pods sales until its premarket tobacco product application (PMTA) is approved by the FDA without any use of lobbying efforts.
Furthermore, the initiative has “suspended all broadcast, print and digital product advertising in the U.S.,” according to the announcement.
“Given the lack of trust in our industry, we believe the FDA’s PMTA process and its ‘appropriate for the protection of the public health’ standard are the best ways to assess the role these products can play in helping adult smokers move away from combustible cigarettes while also being kept out of the hands of youth,” the company said in a post, tagged under “Youth Prevention.”
The move, which has been a long time coming for the company, marks an official white flag waving after numerous bans by local and international authorities.
New chief executive officer K.C. Crosthwaite, who replaced former Juul CEO Kevin Burns, came on board in September to overhaul the company’s strategy in the wake of government crackdowns brought on by the current “vape crisis.”
“We must reset the vapor category by earning the trust of society and working cooperatively with regulators, policymakers and stakeholders to combat underage use while providing an alternative to adult smokers,” said Crosthwaite.
Juul Labs has faced the bulk of the “vape lung” crisis backlash in recent months, causing its brand image to deteriorate rapidly.
Even the device’s co-inventor, Chenyue Xing, has come out and called the phenomenon an “unfortunate accident” borne out of unintended social media marketing to teens.
The subsequent events can also explain Juul’s decision to stop its popular social media marketing campaigns until further notice.
While it’s unclear how the halt of flavored Juul pod sales will affect its bottom line yet, the decision could also turn former adult smokers off its products.
Given Juul’s mission has always been aimed at helping smokers quit cigarettes, taking away flavored nicotine-salt puts the company in a catch-22 position.
The company is now attempting to appease both loyal consumers, as well as regulators (and parents) looking to protect underaged users from becoming addicted to Juul’s dessert-like flavors.
Juul Will Stop Selling Mango, Creme, Fruit and Cucumber Pod Flavors in the US
Juul has stopped selling a number of its flavored nicotine products — mango, creme, fruit and cucumber — in the U.S., pending a review by the U.S. Food and Drug Administration.
Now, the vaping company will only sell in the U.S. the flavors that taste like tobacco, mint or menthol, the company announced today.
“We must reset the vapor category by earning the trust of society and working cooperatively with regulators, policymakers, and stakeholders to combat underage use while providing an alternative to adult smokers,” Juul CEO K.C. Crosthwaite said in a statement.
This comes after Juul stopped actively supporting San Francisco’s Proposition C, ceased its advertising campaigns in the U.S and stopped lobbying the FDA on its draft flavor guidance.
But this doesn’t mean Juul is giving up on selling these flavors in the future. The company said it will continue to try to develop scientific evidence to support the use of those flavored products, as well as develop stricter measures to combat underage usage. Meanwhile, Juul is still selling all of its flavors outside of the U.S.
Earlier this week, a parent who lost her child filed a wrongful lawsuit against Juul. That suit is just one of several lawsuits Juul faces.
ZzPods Melatonin Pods Compatible with Juul
$10.99 out of stock
1 used from $9.67
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Mango Juul Pods [Explicit]
Charging Case Holder Portable Battery Pack Charging Device - Includes Charging Cable - Device and Pods Not Included (Black002)
$25.99 out of stock
- 【Size】: 114*55*13 mm; Weight: 70g
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Portable Battery Pack Charging Device Portable Charger Mobile Charging Case
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Carrying Case Compatible with JUUL, SummerPlus Travel Storage case for Your Pocket or Bag (Device not Included) (Black)
- Durable while Soft Touch: 66% polyester plus 34% cotton yarn blend for the outer material, make the case durable but very soft touch feeling.
- Wallet Size: 4.8”x3.1”x0.7”, small as wallet, very easy for you to carry when you go outside. Keep your JUUL, pods, and charger organized and protected.
- Design for Convenience: Total 7 grids in the case, 1 for USB charging cable, 1 for JUUL device, 1 for USB charging port, 4 for different pods as you like.
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Magnetic USB Smart Charger Cable,Fast Charging Cable with 2.6 Feet (2 Pack)
$8.78 in stock
- Perfect match :Magnetic design , smart connect the device with fast charger,convenient charger the device.
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FASTCHARGE Magnetic USB Portable Charger Fast and Reliable
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Magnetic USB Smart Charger Cable (2 Pack, 2.6 Feet) Fast Charging Cable
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- 【What You Get】You will receive 2 pack 2.6ft magnetic USB charger cables as well as 18-MONTH warranty & 30-DAY money back guarantee.