Indonesia is famous for its delicious and natural cigarettes. One of the cigarette companies that has been dominating the market in Indonesia is PT Djarum.
The Djarum Coklat Filter has been targeting the smokers around Java and also South Sumatera.
What is more, there are many young smokers nowadays that switch onto the full flavor kretek cigarette because most of them are already bored with the mild kretek cigarette and want stronger kretek cigarettes.
Even though full flavor machine-rolled kretek cigarettes still cannot dominate the market, but Djarum Coklat Filter succeeds in becoming the favorite kretek cigarette for young smokers nowadays.
In fact, Djarum Coklat Filter becomes the alternative for the Djarum Super because the latter is more expensive for young smokers.
The young ones simply want to taste the same kretek cigarette as Djarum Super but with cheaper price. This is why PT Djarum launched this kretek cigarette.
The reason that the sale and the market of the hand-rolled kretek cigarette become more and more decreasing because some people choose to switch to machine-rolled kretek cigarettes.
Some people feel that when they smoke hand-rolled kretek cigarettes, they feel that the tobacco leaves get inside their mouth and the taste is too strong.
That is why some people decide to switch onto the machine-rolled kretek cigarette as they are more modern.
Hence, Djarum tries to find the market for this Djarum Coklat Filter that is targeted for those who are 18 to 30 years old.
Djarum Super – 12 Kretek Filter. 32mg tar and 1.7mg nicotine.
Made by PT. Djarum, Kudus, Indonesia.
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