Esse Double Change

Product description

4 Flavors in 1 Package

Esse is a cigarette brand that is owned and manufactured by Korea Tomorrow & Global Corporation (KT&G). Although established in Korea in 1996, Esse is becoming known outside the country.

It is gaining popularity in Eastern Europe and other parts of Asia, including Indonesia. In Indonesia, they can now be easily found in the market.

Esse was originally targeted toward women.

As such, the brand specializes in slim and super slim cigarettes. They also contain lower amounts of tar and nicotine compared to other cigarettes.

However, not only women smoke it now, it is becoming a favorite among men as well.

Not only that, but Esse is a brand that often experiments with innovations. One of Esse’s constantly developing aspects is flavors, as studies show that female smokers are more likely to try different flavors.

Nevertheless, even avid male smokers are eager to try new innovations too to add variety into their smoking habit, including flavor alternatives.

While Esse has released individual flavor variants before, now it has Esse Double Change.

Esse Double Change creates an innovative twist with dual flavor capsules. It is a combination of two of Esse’s existing flavors, Mangoburst and Applecrush.

KT&G released Esse Double Change in Indonesia last November. Anticipating an increase in taxes on cigarettes as well as rising prices in 2020, the decision was very well-timed.

This way it is more affordable for Indonesians. It is an apt decision taken by this growing company.

With Esse Double Change’s distinctive dual capsule feature and timely release, it certainly has many advantages compared to its competitors.

Granted, dual capsules are not very popular in Indonesia.

Esse Double Change is the first of its kind in the country. However, its uniqueness means Indonesian smokers can expect this cigarette to gain more popularity.