Esse Mild is among the initial products of KT&G back in the year of 2013, especially in Indonesia. In 2017 it has the limited edition that features an authentic batik pattern on its packaging.
Its accurate segment in the market is Low Tar Low Nicotine mild cigarette. It features groundbreaking double filters back then that boosts its popularity amidst casual smokers.
Overall, the feel and taste of this mild cigarette are light and smooth. At first, it is even regarded as a cigarette only for women due to its lightness and smoothness even in comparison to other mild cigarettes around.
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