Magnum Mild was known as Magnum Blue. So this cigarette is not a new product and this product gets this name – many people also recommend this cigarette since they fit so well with the flavor.
So, you have to know that Magnum Blue changed its name to Magnum Mild, but many people also still called it Magnum Blue.
This change may not be good enough for sales since people are already familiar with Magnum Blue. Another reason why Magnum Blue changed its name to Magnum Mild due to this cigarette is the Mild or LTN type.
You should know that Sampoerna took the right path to relaunch Magnum Blue with a new name – as we know that this cigarette product was originally supposed to launch as Magnum Mild.
Magnum Blue was first launched in early 2014. HM Sampoerna is one of the biggest tobacco companies in Indonesia which was founded in 1913.
This company is a part of Philip Morris International as one of the leading cigarettes in the world.
Even from 2006 to 2018, Sampoerna’s cigarette products succeeded in dominating the Indonesian Market Share as well. No wonder that this product is so popular, especially in Indonesia.
This cigarette packaging uses silver and dark blue base. The front part does not seem to have a huge change from Magnum Blue where you can see the rectangular pattern of 5 pieces with the darker blue tone where there is one part with a bigger size, one part with the middle size and two parts with smaller size.