This cigarette brand is still in the same factory with U Mild, namely PT. HM Sampoerna Tbk. However, the advertisements from the two brands are quite different. I
f U Mild emphasizing on “how to be a man”, A Mild tends to give motivation and encouragement to be more confident for the things we have.
For instance, the ad from this picture has message to be confident. Even though you may face some clashes in this life, those accidents will form you to be a stronger and braver person. More or less this advertisement wants to convey that.