The Surya Pro cigarette ad may be the competitor for A Mild cigarette ad as they have kind of similar style in their advertising theme, namely motivation.
The difference lies in the kind of motivational level delivered. Surya Pro usually portrays the struggle and sacrifice of a character in their ad. This is accordance with their motto, “Never Quit”.
Surya Pro advertisement is wrapped with such a strong masculinity with the ‘badass’ side in it. So, the audience may be amazed by the enthusiasm of the character in the advertisement.